Who we are · The heart of Wiggle Woofs

Real people.
Real pets.
A world of love.

Every Wiggle Woofs adventure begins with a real bond. The kind that leaves paw prints on your heart.

The Wiggle Woofs friends gathered around a bright heart
A small family. A very big heart.

They inspired the magic.

We are real people who love real animals. Wiggle Woofs is 100% inspired by the people and pets who have touched our lives—their funny habits, their brave little hearts, and the love they give so freely.

Woofington brings that love into a storybook world full of glowing meadows, silly cat lessons and brave little Heartlights. Seven friends, one Caretaker, endless wiggles.

Some stories begin with “once upon a time.”
Ours begins with “welcome home.”
The faces behind the feeling

Meet our real-life Wiggle Woofs.

These are our own family photos. Little moments, big personalities, and the everyday love that started it all.

Open our family photo album · More paws, more love
Love that reaches beyond our home

More safe homes.
More second chances.

Our pets have come to us from shelters or as strays who found their way home. That is how our family has grown. We welcome everyone who gives an animal a loving home, however your story began.

We actively give to animal shelters and welcome more animals into our family whenever we can give them the care, space, and love they need.

When you support and encourage Wiggle Woofs—by shopping, sharing, or cheering us on—you help us grow the work we love and keep making room for animals who need someone.

This is a personal commitment at the heart of our family. We do not promise a set donation from each purchase. We believe in sharing real stories about the help we give as our brand grows.

There is room for you here

Every family belongs.

Pet love has no one look. We welcome Black families and families of every race, culture, age, ability, and identity. One person or a full house. Dogs, cats, and all the other loved ones who make a home feel like home.

Your story matters. Your pet matters. You do not have to buy anything to belong.

A man sitting beside a dog on the beach
Pet love belongs to everyone. Community inspiration photo by Abstral Official / Unsplash.
A woman cuddling a dog at home
A little everyday love. Community inspiration photo by Vitaly Gariev / Unsplash.

These two inspiration photos celebrate our welcome to everyone. Our growing community collage will feature your real submissions, with your permission.

Your chapter starts here

Tell us who you are.

Share a favorite photo of you and your pet, or just your pet. Tell us their name, what makes them special, and a little about your bond.

First names or nicknames are enough. Your email stays private. We review every story before adding it to the collage.

Please share only photos you own or have permission to use. Do not include home addresses or other private details. For children in photos, the person submitting must be their parent or legal guardian. You can ask us to remove a featured photo through our Contact page. Read our Privacy Policy.

Follow the story

New adventures are on the way.

Subscribe below and follow us for new stories, coloring pages and Wiggle Woofs news. Be part of the story as it grows.

Following or subscribing is free and never places an order.

A little news. A lot of heart.

Subscribe for new Wiggle Woofs stories, coloring pages and news.

Log In

Become a part of our community!